Which Social Media Marketing Works Best?

Posted by Garrett Pierson in November 14th, 2008

Myspace and Facebook and Twitter Oh My!

We live in the day in age of “Whats the next hottest thing to hit the web” its surprising that almost 2 decades ago there was no such phrase.

With the unstable economy we now face and the tough times we run into, we are inclined to find ways to help increase our marketing and boost our exposure in business.

From Web 1.0, Web 2.0, Social Media, Social Marketing, Social Networking, Search Engine Optimization, Search Engine Marketing, Blogging,Podcasts, Video Marketing, Wikis,Forums,Classifieds, Single Site Websites….Ok you get the idea.

The whole concept of keeping up is a work in itself and not to mention can cause dizziness and nausea

So the Golden Question is … ” What works” and “Which one should I do?”
Expensive Marketing

The boot camp of marketing and branding in the real world was no small picnic before the age of computers.

A rough game plan is outlined below:

Marketing consisted of big bucks to Newspaper Ads, Radio Ads, TV Ads, Magazine Ads, you name it, there was no cheap way of advertising to what was “perceived” as the must advertise avenues. This costs Money and tons of it to get your return of investment.

You wanted exposure, you hit the streets, talking to everyone and anyone, getting your name out there,because lets face it there was no such thing as a worldwide connection resource built on data and Ips at your disposal at the time, guess what this costs Money too. Gas, Air travel, flyers, signs etc….

You wanted to join a networking group, wanted to sponsor a local team, wanted to have your ideas/thoughts exposed on print media….Great!!, it costs Money

Take a look at the bolded words above, they all cost “Money”

The Answer to “What Works?”

To answer the question, “What Works?” the answer is…..”EVERYTHING”

Yes, many of the online presence websites out there is “Free” and what is the old saying “Exposure is Exposure and nothing beats free exposure”

We are so privileged that most consumers are hooked up online now, that getting your name out there in the cyberworld is gold.

Think about it, so what if you signed up to a million sites and have created a profile or that you advertised millions of ads on craigslist.

What have you lost? Time maybe but what have you gained from getting your name out there to those million websites?

FREE Exposure, you can’t beat that.

Which one should I do?

Everyone out there usually has 2 responses to the many of sites/services out there. Success and No luck.

Think about it, has every real world marketing worked for you 100% of the time as well? Has every colleague you known all had the same success stories from every marketing out there?

You betcha bottom dollar that every marketing has different results for everyone.

So here’s my concept, what does it hurt, to throw as much about yourself out there in the online world and see’s what sticks, What could it hurt?

The Verdict

So the moral of the story ladies and gentleman, don’t worry about what works and deciding which one to take a test drive in.

Dive right in to this wonderful free world of online presence, you will only be helping your exposure more regardless if you spend time on it or not, you signed up, you posted your profile and now your presence is added more to your portfolio.

Last but not least, Have fun, Find a niche site you like, there are many addictive tweeters out there, myspace fans, Facebook heads…go find your own selfish pleasure in these sites and make it your own.