Everyday more online retailers are adding customer surveys to their checkout process. Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game. Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point [...]

This video is courtesy of Shopper Approved a Consumer Ratings Software company. Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. (from good ole Wikipedia on Social Proof) So we all know the importance of [...]