The news of Kanye West disrespecting poor Taylor Swift on stage which resulted in Taylor Swift crying back stage was spread like wildfire on all the major social networks.

Before Kanye or his PR management team could control the fire and backlash, the news had spread so rapidly that no response from Kanye’s camp came until hours later from Kanye’s blog.

Could of Kanye spoke out and responded to his actions portayed on T.V before it got out of control?  Before we determine that lets recap for a moment for anyone who has forgotten or hasn’t had the opportunity to watch what happened at the M.T.V VMAs last night.

Photo credit AP

Taylor Swift had won the award for Best Female Music Video and went on stage to accept her reward when Kanye West bursted on stage, grabbed the mic and proclaimed that Beyonce had the best video of all time.  This of course left Taylor Swift stunned and motionless while MTV cut away the cameras leaving Taylor Swift a no show on her award speech, which btw was her first ever VMA award.

The Twitter Attacks

Soon afterwards, the Social Media retaliation mob started in full effect most notably with the celebrities voicing thier opinions about Kanye West which @Ijustine proclaimed over 300,000 Tweets in just one hour about the Kanye incident.

Well incase no one knows, Kanye West doesn’t have a Twitter account due to the fact he went on a rampage removing all imposters of his name on Twitter and has proclaimed he will never use Twitter.  More could be read here on his own blog.

Kanye did however blog about his apology hours later.  The only problem with a blog is that its only seen by the Blog Followers/Subscribers and is not an instant broadcast like Twitter is.

*Update*  This blog article has since been removed.  Just another reason why Kanye needed a Twitter presence.

The Social Media Rule

This is Social Media 101 folks.  Social Media is used to keep your online brand management under control and to monitor effectively.  Without having a proper online management, Kanye was left without a Voice to correctly address the problem and provide a solution.

Having a Twitter Account Kanye will benefit you by:

• Increasing Brand Awareness & Online Presence to of course gain more exposure for your ego driving force there Kanye.
• Increasing Reputation Management to handle the misunderstood press releases and news media out there.  Also provides you a way to voice your own side of the story straight

Instead you get attacks like these from various Celebrities on Twitter.

Kanye should rethink his Twitter presence

So Kanye we all know how much you love to voice your opinion but to really ban Twitter and not use this great Social Media tool in your online management and PR arsenal is such a waste and your PR manager should be fired.

For a person who loves to show how much of a voice he really carries ironically doesn’t have one in the Social Media sphere.

Post from: Social Media Vision

Why Kanye West Should Of Had A Twitter Presence At The VMAs

Is Social Media a fad?

Or is it the biggest shift since the Industrial Revolution?  We are definitely in the Generation Now and you have to be oblivious to believe that Social Media is not the new precedent in marketing.  The powers of Social Media below…enjoy!

See Social Media Poll

Statistics from Socialnomics Show Social Media Is Bigger Than You Think

Post from: Social Media Vision

The Social Media Revolution: Statistics show Social Media isn’t a fad anymore

Online Identity

Your online identity or brand is the representation of yourself in the online world.  The easiest way to establish your online identity is first by establishing a username or handle.  Your username is vital in leaving digital footprints in the online world.

A great way to check the availabilty of a username is by going to www.usernamecheck.com here you can just plug in a username you would like to use to see what is available.  With over hundreds of social media websites out there it can be very difficult to keep up and I think that usernamecheck is a great tool to check for this.

Securing an online brand

If you are not careful you can lose your online identity or have your identity tarnished in a blink of an eye.  You must secure your online identity or brand.  Claim your name everywhere.  

Many people love to domain park or online id park.  What this means is a person would simply buy a domain name or register at a social networking site simply as a place holder so the original host will buy the name.  Some people have cashed in big time this way like when pizza.com sold for 2.6 million 

Harmless claims can happen too.  This happened to Darren Rowse a.k.a the problogger.  He recently created a new site called twitip.com.  Well he registered the domain name but didn’t register the twitter name.  Having an online identity in part is being recognized everywhere in every avenue.  You don’t want false misrepresentations or misleading avenues.  So Darren was on a mission to secure the twitter name and eventually did. (Article)

Mark your territory

There is no wrong way or certain way about going about this concept.  The idea is to claim your online presence everywhere and the next step is to have a lasting memorable presence.

You can create an online brand by having:

• Slogan/Motto – having a catchy, unique or memorable slogan can increase your presence.  What stands you out from the rest?  There are millions of users out there and why should I remember your name/company/website etc.  For example. My name is Justin and there are tons of Justin’s out there.   When I was trying to get Realtors to send me business I wanted a catchy name to stand out and hence the logo of “Just-In-Time-Loans” came out

• Logo/Trademark – Along those same lines having a great logo or trademark can also stand you out from the rest of the crowd.  Think about how many people use the same theme on websites, or blogs or any other platform.  The real difference in many platforms is the logo.  Once you have created a unique logo it doesn’t matter if plenty of people have the same product or platform you will be different just by your logo.
• Unique Username – Don’t just assume that by using your real name is going to be your username.  First of all its not that unique and if you are going to do this then you will need a unique name like Guy Kawasaki. Second of all, if you have a common name then its no use.  For instance if your name is John Doe then chances are you will not be able to secure any of the websites out there.  Try variations.

Post from: Social Media Vision

Secure A Powerful Online Presence By Claiming Your Online Identity