The news of Kanye West disrespecting poor Taylor Swift on stage which resulted in Taylor Swift crying back stage was spread like wildfire on all the major social networks.
Before Kanye or his PR management team could control the fire and backlash, the news had spread so rapidly that no response from Kanye’s camp came until hours later from Kanye’s blog.
Could of Kanye spoke out and responded to his actions portayed on T.V before it got out of control? Before we determine that lets recap for a moment for anyone who has forgotten or hasn’t had the opportunity to watch what happened at the M.T.V VMAs last night.
Photo credit AP
Taylor Swift had won the award for Best Female Music Video and went on stage to accept her reward when Kanye West bursted on stage, grabbed the mic and proclaimed that Beyonce had the best video of all time. This of course left Taylor Swift stunned and motionless while MTV cut away the cameras leaving Taylor Swift a no show on her award speech, which btw was her first ever VMA award.
The Twitter Attacks
Soon afterwards, the Social Media retaliation mob started in full effect most notably with the celebrities voicing thier opinions about Kanye West which @Ijustine proclaimed over 300,000 Tweets in just one hour about the Kanye incident.
Well incase no one knows, Kanye West doesn’t have a Twitter account due to the fact he went on a rampage removing all imposters of his name on Twitter and has proclaimed he will never use Twitter. More could be read here on his own blog.
Kanye did however blog about his apology hours later. The only problem with a blog is that its only seen by the Blog Followers/Subscribers and is not an instant broadcast like Twitter is.
*Update* This blog article has since been removed. Just another reason why Kanye needed a Twitter presence.
The Social Media Rule
This is Social Media 101 folks. Social Media is used to keep your online brand management under control and to monitor effectively. Without having a proper online management, Kanye was left without a Voice to correctly address the problem and provide a solution.
Having a Twitter Account Kanye will benefit you by:
- Increasing Brand Awareness & Online Presence to of course gain more exposure for your ego driving force there Kanye.
- Increasing Reputation Management to handle the misunderstood press releases and news media out there. Also provides you a way to voice your own side of the story straight
Instead you get attacks like these from various Celebrities on Twitter.
Kanye should rethink his Twitter presence
So Kanye we all know how much you love to voice your opinion but to really ban Twitter and not use this great Social Media tool in your online management and PR arsenal is such a waste and your PR manager should be fired.
For a person who loves to show how much of a voice he really carries ironically doesn’t have one in the Social Media sphere.
Related posts:
Twitter Comment
Why Kanye West Should Of Had A Twitter Presence At The VMAs [link to post]
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