The growing topic on Twitter and the Blogosphere is how Online Marketers are becoming very bitter with the increase competition in Social Media Marketing. You may have witnessed statements like “Everyone is a Social Media Expert” or “I hate how everyone thinks they are a Social Media Marketer”
Put Away The Social Media Hatorade
There seems to be a lot of animosity going on lately but the Top Social Media Strategists in the Web 2.0 world doesn’t seem to care to be affected by this battle.
The truth of the matter is this and its quite simple really.
“Social Media Marketing is the new standard and instead of fighting it, we must embrace it or be left behind”
Embracing Change
Remember back then in the DOT.COM boom where supposedly have a Dot.com business will make you MILLIONS & MILLIONS of money for everyone!!! Well of course we found out the hard way just because we got online does not mean it’s instant cash. Keep in mind everyone back then was gunning for a dot.com business, it was a race more or less. Back then, entrepreneurs were hating on the competition and wanted to be the first to win the race. However, the race and dot.com business bubbled and simmered down and now everyone is online.
The same concept applies to this day, who cares if everyone is using Social Media Marketing tactics. Guess what, this is starting to become the normal practice and eventually everyone will use Social Media Marketing tactics in their business.
This is Business 101 folks, instead of being paranoid and bitter about competition. Embrace competition and find ways to improve yourself and focus on how to be successful rather than pouting and complaining because your Mother is right, “It won’t do you any good”.
So what can we do while the Marketing Revolution shifts and starts conforming the entire world to this new change? Instead of whining about the competition lets focus on these aspects, shall we:
- Start building your online presence in full affect to get a head start from your competition who hasn’t signed up on board with Social Media Marketing yet. We are at an advantage while most people are afraid to embrace this new change, why not start building a great gap in your head start before your competition wises up and hops on the bandwagon.
- For your current competition who use Social Media Marketing now, constantly learn and read new things on how to improve your current marketing methods, You can never learn too much. Also, learn from the best even if it’s your direct competitor. Just like Microsoft and the great painters in the world, they steal great ideas, upgrades it, and make it their own. Sometimes to be successful you have to mirror the best but make it your own.
So let’s all put away the Social Media Hatorade and re-focus our efforts on how to be successful instead of focusing on things we can’t change. Social Media Marketing is here to stay and we can either embrace it or be left behind. Whats your decision?
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