Measuring Customer Satisfaction So the question is simple, “Are You Measuring Customer Satisfaction?” You must ask yourself this question now. Finding out what customers want to tell you may be as simple as asking them. There is a natural tendency to want to know as much as possible about what your customers think and feel [...]

Everyday more online retailers are adding customer surveys to their checkout process. Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game. Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point [...]