Measuring Customer Satisfaction

So the question is simple, “Are You Measuring Customer Satisfaction?” You must ask yourself this question now. Finding out what customers want to tell you may be as simple as asking them. There is a natural tendency to want to know as much as possible about what your customers think and feel about your product.

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

If you run a business in which your employees interact with customers one on one, of course you can simply ask them in person. For example, restaurants frequently ask customers, “How was everything tonight?”

However, with many other types of business, including online stores, it can be trickier to find a way of measuring customer satisfaction. The good news is that there are new methods available that perfectly suit ecommerce. For example, there are now customer feedback questionnaires and satisfaction survey software that is easily integrated onto your website.

If you are running a business and not measuring customer satisfaction, you may be losing valuable profits each year. It is time to reassess and start finding a way to gauge the happiness of your clients. As a result, you can often make much needed changes to your company that result in a better functioning business.

Post from: Social Media Vision

Are You Measuring Customer Satisfaction?

You can now see what’s being said inside your city.

Twitter has over 55 million status updates per day. That is a ton of data that is being published online what’s happening right now. With more and more users using mobile devices to post status updates, and with more users opting in to include their location with their Tweets – more and more of the 55 million updates are being tagged with a location. This is going to spawn interesting tools for internet users.

One of these tools was recently launched in the form of Sency for Cities (http://sency.com/cities.php). This tool, allows anyone to see what’s being said right now by people inside of Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, London, New York City, Philadelphia, San Antonio, San Francisco, Seattle, & Washington DC. So, when there is a topic that you want to get the publics thoughts on – you can now do that by performing a search at one of these city centric engines. Sency for Cities also shows you what’s hot right now in each city via 10 current trends listed under the search box. Lastly, this initiative will show you where people are at right now based on recent status updates in a city that provide an actual location.

All of this data can you help you learn more about what is going on right now inside of a city. It is also interesting to compare the current sentiment in your city with what the mood is in a rival city. Or, when a new movie comes out – you may be curious what all people are saying about it – but Sency for Cities can also show you what people in your city – are saying about it right now.

As time goes on – this data will get even more rich. You will eventually be able to see what’s being said at actual locations as opposed to just inside a specific city. And as the data becomes more targeted and helpful – more uses will come out of real time location search. But the great thing about it is that it’s different for everyone, so a way you utilize and learn from it may be extremely different from how the next person uses it.

The plan is for more cities to be added to Sency for Cities – so down the line – more people can see what’s going on inside of their respective city.

Post written by Evan Britton, founder of Sency

Post from: Social Media Vision

Sency for Cities

You now have an opportunity to receive the Internet marketing education that can last a lifetime.

The Secret Classroom

It’s not an ebook that overpromises and underdelivers.

It’s not a software tool that teases you with an “easy” button and leaves you disappointed.

And it’s not a seminar that doles out a few juicy bits and then asks you for your money.

On the contrary…

The Secret Classroom is the course that the Internet marketing community has been waiting for… even begging for..

I’m sure you’ve heard of Joel Comm’s internet marketing reality show, The Next Internet Millionaire, and perhaps even the Secret Classroom which was 12 DVD product released soon after.

Well, Joel has now put all DVD’s, workbooks and bonuses online in a private member’s area and he’s slashed the price to make it literally a no brainer for you to get instant access today.

You’ve undoubtedly heard of the legends who are a part of this 22-hour one of a kind event.

Check out this amazing roster…

- Mark Joyner (the Godfather of Internet marketing!)
- Armand Morin (made over $25,000,000 in his online business!)
- Jeff Walker (responsible for more successful product launches than anyone else!)
- Marlon Sanders (a living legend of online marketing!)
- Mike Koenings (no one knows online video like this guy!)
- Brad Fallon (can you say StomperNet?)
- Kristopher Jones (CEO of Pepperjam Search!)
- Mike Filsaime (the world’s viral marketing expert!)
- Ray Edwards (gets $10,000+ to write a sales letter!)
- Dave Taylor (prolific blogger, author and speaker!)
- Perry Marshall (the world’s leading AdWords expert!)
- Rich Schefren (the guru to the gurus!)

You could pay thousands of dollars to attend a conference where SOME of these people are speaking…

… but you will never find them all together teaching for up to two hours each!

Only twelve people were privileged to attend this exclusive seminar.

Now, for the first time…

YOU ARE INVITED!

To Watch All 22 Hours ONLINE!

And check out the amazing intro video at SecretClassroom.com and then take advantage of the lowest price ever for this incredible product.

Post from: Social Media Vision

The Secrets of Twelve Internet Millionaires Revealed

Everyday more online retailers are adding customer surveys to their checkout process. Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game. Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point of view.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process. For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product. This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase. This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers. Luckily, computers allow online customer surveys to be a thoroughly automated process. As a result, confusing paperwork and/or mailers are now a thing of the past.

What is Shopper Approved?

If you own an ecommerce website, then you know that ratings and reviews highly influence new customers to buy.

The problem is that most ecommerce sites don’t effectively gather customer reviews. And most of the sites that do, don’t know how to leverage those reviews to boost their online reputation and increase their sales.

Shopper Approved is the perfect solution.

By adding the Shopper Approved rating/review service to your website, your customers will be able to provide you with valuable feedback, ratings, and reviews automatically. You can then give your new customers easy access to this brand building information by displaying our exclusive ‘Shopper Approved’ trust seal in a prominant location on your website.

Shopper Approved is so effective at gathering feedback that on average, almost 1 out of every 2 of your paying customers will provide initial ratings and/or reviews, and nearly 1 out of every 3 will opt-in to complete a full customer survey once they receive their order!

To learn more about Shopper Approved online customer surveys software visit ShopperApproved.com

Post from: Social Media Vision

Online Customer Surveys

So the Facebook f8 conference is a hot topic so I figured I should give some resources and some of the Facebook F8 Announcements.

If you don’t know what f8 here is their definition:

“8 is a Facebook conference where developers and entrepreneurs collaborate on the future of personalized and social technologies.

At f8, members of the Facebook team and the developer community will explore a variety of topics including new tools and techniques, business growth strategies and open technologies. We hope you’ll join us.”

Here are some of the new plugins and api updates and more:

• Like button plugin
• Activity stream plugin
• Recommendations plugin
• Facebook Login plugin (they plan on killing off Facebook Connect)
• Social Bar plugin
• Open Graph Protocol

You can watch the Keynote replay and other videos here – http://apps.facebook.com/feightlive/

Here is the code you can use to add the Like button to your website/blog:

<iframe src=”http://www.facebook.com/widgets/like.php?href=http://example.com”
scrolling=”no” frameborder=”0″
style=”border:none; width:450px; height:80px”></iframe>

Here is what it looks like:

Here are some news updates and blog posts on what is going on:

Why Doesn’t Facebook Look Like This?

As you may be aware, tomorrow, Facebook kicks off its big f8 developer conference in San Francisco. We’ll be there to cover what’s going on, but it looks like a lot of the information is already out there — Inside Facebook, All Facebook, … Obviously, I’m interested in any location announcements the company may make tomorrow — but it’s not clear if Facebook will actually announce anything yet as their plans have been fluid, and possibly still aren’t solidified. …

Hacking The Graph: Live From Facebook’s f8 Conference – Story …

Story analysis for facebook graph . Quickly understand and learn about facebook graph from your favorite sources.

Facebook F8: One graph to rule them all | Technology startup news …

Facebook F8: One graph to rule them all The social network’s big announcement at its F8 developer conference is what CEO Mark Zuckerberg calls the Open.

Post from: Social Media Vision

Facebook F8 Announcements

I had to share this funny video called “THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) for grasshopper.com with all the readers of Social Media Vision. This is for all us Social Media Geeks out there!!!

Post from: Social Media Vision

THE NEW DORK – Entrepreneur State of Mind – Funny Video

So the iPad is officially out and with over 300,000 sold in the first day I believe the the buzz around this supposed amazing gadget is here to stay. I am sure you are sick and tired of reading about The iPad, but I wanted to give a couple of great resources and articles if you are interested in buying or just want an iPad Review!

I personally don’t have one and would never buy the 1st generation iPad just for the fact that I belive that the market always makes the next generation better by giving reviews and telling Apple what does and doesn’t work. So personally I am waiting for the 2nd or 3rd generation iPad!

From a lot of the reviews I find that the biggest problem is the durability of the iPad since it the surface space is much bigger than the iPhone. Some things people love happen to be the battery life which was one of my biggest concerns.

Check out this recent Business Insider article called “10 Things We Love and Hate About the iPad”

Here are some of the items they talked about in the above article:

• The iPad really is a gorgeous device and using it is a true pleasure.
• The amount of media already available for the iPad is impressive.
• But the iBookstore is still a ghost town compared to Amazon’s Kindle store.
• The missing Facebook app left us frustrated.
• It’s going to be a great companion for watching TV.
• But, yes, typing is a pain in the butt. And the screen is full of fingerprints.

PCWorlds iPad stress test really put a damper in my desire to buy the iPad. Watch there Apple iPad Stress Test

I have been following my friend Paul Colligan’s PaulsiPad.com to find out what he thinks about the new iPad. He will be doing 30 days of blogging and reviewing the iPad!

Here are some other great articles on the iPad Review:

iPad Review · TechBlogger

iPad Review. This weekend saw the delivery of iPads into hundreds of thousands of filthy hands. I managed to get my hands on a 32GB unit and put it through its paces for a battery charge and a half, and wanted to …

GeekBrief.TV » Blog Archive » Brief 734 | iPad Review

Brief 734 | iPad Review. 44. Shownotes: iPads went on sale early this morning, April 3rd. A lot of you pre-ordered an iPad to have it delivered to you while sit in your pajamas and have some pancakes. I made that mistake with Snow …

Apple iPad review — Engadget

The Apple iPad. The name is a killing word — more than a product — it’s a statement, an idea, and potentially a prime mover.

Post from: Social Media Vision

The iPad Review

This video is courtesy of Shopper Approved a Consumer Ratings Software company.

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. (from good ole Wikipedia on Social Proof)

So we all know the importance of Social Proof and gaining trust with our visitors, but what are we doing about it? Most of us, NOTHING! Which is pretty crazy in my opinion. Social Media has made it easier than ever for consumers to instantly share information about a product or service. This doesn’t however help a website owner share rating, review and feedback with it’s visitors.

If you watch the video above you find that:

“63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”

(Major consumer electronics retailer/iPerceptions study, January 2008)

and

“82% considered user-generated reviews ‘extremely valuable or valuable’.”

(North American Technographics Retail Online Survey Q3, 2008)

I could give hundreds of other similar stats on the importance of Social Proof, but all the stats in the world won’t change the fact that most online and offline companies aren’t doing squat to gather ratings and reviews from their customers.

Lots of companies and entrepreneurs think that it is hard to capture ratings and feedback, and for this reason almost no one does. I felt the same way until I started working with the guys over at Shopper Approved.

Shopper Approved is a consumer rating and review network that allows website owners to easily gather ratings, reviews and feedback from their customers. By adding the Shopper Approved rating/review service to your website, your customers will be able to provide you with valuable feedback, ratings, and reviews automatically. You can then give your new customers easy access to this brand building information by displaying our exclusive ‘Shopper Approved’ trust seal in a prominent location on your website.

With their simple system all you have to do is paste a snippet of code on your thank you page after a customer has bought. Literally within 5 minutes you can start gathering Social Proof to share with future visitors and potential clients.

Scott Brandley, CEO of Shopper Approved says this about Social Proof:

“Adding online reviews to your website have been proven to increase conversion, increase the average transaction amount, improve customer satisfaction, and even lower product return rates, and Shopper Approved is the best customer rating and review solution on the market today. But don’t take our word for it, go ahead and try it for free! In less than 5 minutes from now you can be gathering incredible ratings and reviews! Collect them once, and reap the benefits for years to come!”

Now you have no excuse! Take a moment of your time to see if Shopper Approved can help build more social equity for your business today. Simply visit ShopperApproved.com

Post from: Social Media Vision

Social Proof – What’s The Big Deal

Why Google Needs Buzz – Kevin Rose

If you haven’t heard about Google Buzz yet then it is time to learn what and how you can use it. Watch this video from google:
YouTube – Google Buzz

Start conversations about the things you find interesting. Share updates, photos, videos, and more.

Check out Joel Comm’s Buzzing With Google Buzz | Top One Report

When it comes to social media, it’s not the numbers that count. You can have a Facebook page with tens of thousands of fans and a Twitter timeline with.

Now I know this post is way overdue but let’s be honest we all needed some time to learn more about how Google Buzz was going to change the Social Media industry. In my honest opinion I don’t think it has really changed much at all other than become another tool or channel to share content.

Here are some Google Buzz Tips and Tricks

Doriano “Paisano” Carta made a short video tutorial in which he show how you should setup ping.fm and Google Buzz if you wish to distribute content.

Give your comments below on what you have thought about Google Buzz so far. I plan on posting my thoughts here soon.

Post from: Social Media Vision

Google Buzz, Kevin Rose and Joel Comm

Check out this hilarious video about the Social Networking Wars. Just watch the Youtube video below and make sure you leave your comments below on what you think!

Social Networking Wars: SuperNews!

Myspace confronts a young fellow who may have been cheating on it with other sites. Soon facebook and others show up for a showdown. Let the …

Post from: Social Media Vision

Social Networking Wars